An exclusive distribution agreement may manifest itself as a territorial restriction if the supplier agrees to sell its products to a distributor only for resale in a specific territory or as a customer restriction, where the supplier is limited to sales to a particular group of customers. It is very popular in the pharmaceutical sector, where chemists are named exclusively for institutional sales to large buyers like hospitals, etc. Thus, exclusivity agreements under Section 3 (4) or Section 4 of the Act are only anti-competitive if the parties concerned have significant market power. The concept of «commercial restriction» is very much known in the common law and in contract law. «Commercial restriction» is poorly dealt with by law and is considered strictly null and void under Section 27 of the Indian Contract Act of 1872. One option to exercise such restraint is the conclusion of unique agreements in which the wholesaler or manufacturer of certain products requires a distributor to market its products only for a certain period of time and thus enter into a specific distribution channel for other market players. This gives it a better chance to promote its products compared to other players, and it is not a fair game or a fair way to compete. [xxx] In economics and law, there are many forms of exclusive trade, but the three best known are the best known: it should be noted that if the parties have already entered into a potentially anti-competitive agreement, JCRA has previously granted retroactive exemptions (the exemption period will likely begin on the date of the agreement, but not at the date of notification). Commercial contracts or exclusive requirements between manufacturers and retailers are common and generally legal. Simply put, an exclusive contract prevents a distributor from selling another manufacturer`s products, and a requirement contract prevents a manufacturer from purchasing inputs from another supplier. These rules are judged on the basis of a common sense rule that balances all pro-competitive and anti-competitive effects. When the competition authority (the CMA) decides to investigate clauses such as these, it will review them on a case-by-case basis and verify whether they have anti-competitive effects on the market.
For example, when a landowner leases land to a party and agrees not to allow a competitor from that party to operate on the land or other land owned by the landowner, this may protect the tenant from competition and have the potential to lock the taker`s competitors in a related market. [xxxvi] Avtar Singh, «Competition law: prohibition of certain agreements,»21, (1st, 2012). Exclusive distribution agreements can also function as an agreement providing an exclusive means/channel for the sale/distribution of goods, z.B offline or online. Under EU competition law, online sales are considered passive sales and possible restrictions on these passive sales are considered severe restrictions. The purpose of this communication is to give companies an indication of the considerations that will guide the interpretation of Article 85, paragraph 1 of the treaty and which will apply to exclusive commercial agent contracts. The situation, which is therefore clarified, will generally no longer be useful if the companies obtain a negative certificate for the above agreements and there will be no need to clarify the legal situation by a decision of the Commission on a case-by-case basis; It also means that a notification is no longer required for such agreements. This communication is without prejudice to any interpretation that may be given by other competent authorities, including the courts.